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Retail slatwall display systems and store fixtures.

astoria-counter-and-cashwrap

Retail Cashwrap Counter | Astoria Collection

The Astoria cashwrap counter is a modular point-of-sale fixture with two distinct working sides: a cashier side with register storage and shelves, and a customer-facing side that accepts display hooks, bins, and branded graphic panels. Available with optional corner shelf, back panels in black metal or wood, and locking casters for mobility.

A Checkout Counter Built Around Your Brand

Most retail cashwrap counters are functional but forgettable. The Astoria counter treats the checkout area as a merchandising zone, not just a transaction point. The customer-facing side accepts display hooks, bins, and branded graphic panels, turning the front of the counter into active selling space. Retailers who position impulse items at checkout — accessories, gift cards, small packaged goods — get a fixture that works with that strategy rather than against it.

Front panels accept custom branded graphics, so the counter surface communicates your store identity at the moment customers are closest to a buying decision. No other fixture in the store sees that much customer contact time.

Cashier Side: Storage and Organization

The cashier side includes register drawer space and storage shelves. Staff have a dedicated home for every item that needs to be within reach during a transaction: bags, receipt paper, card readers, and under-counter storage for high-value or restricted items. A well-organized cashier side reduces transaction time and keeps the counter surface clear.

Optional casters with brakes let you roll the counter to a new position for store events, floor resets, or seasonal layout changes. Lock the brakes when the counter is in its working position and it stays fixed without anchoring to the floor.

Back Panel and Corner Shelf Options

Choose black metal or wood back panels depending on your store's visual direction. The metal panel reinforces the industrial character of the Astoria collection. The wood panel adds warmth for boutiques running a softer, more natural aesthetic. Both attach without permanent modification. The optional corner shelf adds a display surface at the counter's end, useful for a POS terminal, receipt printer, or a small product display at standing height.

The Astoria cashwrap coordinates with the full Astoria Fixture Collection, including wall systems, multi-way racks, and nesting tables. Learn more about retail point-of-sale counter layouts and how checkout design affects customer behavior.

Need help configuring the right cashwrap setup for your store? Call (800) 420-1457.

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