The 2-Foot Astoria Freestanding Wall System Starter Unit is a double-sided floor display standing 96 inches high on a 32-inch deep base — requiring no wall installation and starting a modular freestanding display run that expands with Add-On Units and End Caps. Finished in Matte Black. Optional Cross Braces, Back Panels in wood, metal, or mesh, LED Lights, and Sign Headers customize the display to match any brand identity. Compatible with 2-foot and 4-foot wall modules in the same run. Retailers who cannot mount to a wall or need a freestanding floor display island consistently choose this starter unit.
Why retailers choose the 2 Foot Astoria Freestanding Wall System Starter Unit
A wall-mounted system requires permanent wall attachment and limits placement to perimeter positions. However, a freestanding system stands anywhere on the sales floor without wall access. Because this starter unit requires no wall mounting, retailers position it in the center of the floor, at the end of a fixture run, or anywhere the merchandising layout demands. Furthermore, the double-sided design presents merchandise on both faces simultaneously — customers browse from either side without the display having a dead back. As a result, the unit functions as a true floor island display rather than a one-sided wall-dependent fixture. In addition, the 32-inch deep base provides the structural stability to hold the 96-inch double-sided frame securely on any retail floor surface without wall support. Moreover, the starter unit is the foundation of a modular freestanding run — Add-On Units extend the display length and End Caps finish the display ends cleanly. Consequently, the system scales from a single starter unit to a full floor display wall as the retail environment grows.
Fashion boutiques needing a freestanding display island in the center of the floor find this 2-foot starter unit the most compact entry point into the Astoria freestanding wall range. Additionally, retailers who cannot mount to a wall surface and specialty stores building a modular freestanding display run that expands over time also rely on it. Matte Black. Double-sided. Dimensions: 96"H, 32" deep base.
Specifications
- Width: 2'
- Height: 96"
- Base depth: 32"
- Design: Double-sided — displays merchandise on both faces
- Finish: Matte Black
- Wall mounting: Not required — freestanding
- Expandable with: 2' and 4' Add-On Units | End Caps
- Optional accessories: Cross Braces | Back Panels (wood, metal, mesh) | LED Lights | Sign Headers
- Ideal for: Floor display islands, no-wall installations, modular freestanding display runs
Complete Your Display
Browse the full Astoria Wall Systems collection — modular units, freestanding systems, back panels, and accessories — to complete your store build. Trusted by boutiques and national retail brands. Expert support available at (800) 420-1457.
