Retail sign holders and easels keep promotional messaging visible at floor level — sales events, wayfinding, pricing, and seasonal campaigns all communicate better on a standing sign than on a wall or counter. This category covers 11 styles from a compact 14"×22" floor sign holder to a triple 22"×28" bulletin holder and a folding easel for larger graphics. Prices start at $35.

Retail Sign Holders | Sizes and Configurations

This category splits into two sign sizes. The 14"×22" sign holder suits compact floor positions — end-of-aisle spots, fitting room entries, and narrow corridors where a larger sign would block traffic. The 22"×28" format is the standard retail floor sign size. It is available in single, double, and triple configurations. A single holder displays one panel. A double holder displays two panels back to back — useful at intersections where shoppers approach from two directions. The triple holder displays three panels and suits high-traffic areas where multiple promotions or wayfinding messages need to appear simultaneously. Furthermore, all 22"×28" holders are available in chrome and black to match your store's existing fixture aesthetic. Additionally, a folding easel at $185 handles oversized graphics and art display that standard sign holders cannot accommodate. For countertop sign holders, see the Slatwall Accessories page.

Choosing the Right Retail Sign Holder for Your Store

Single retail sign holders and easels work best for one focused message per floor position — a sale announcement, a brand statement, or a directional arrow. However, if the same position needs to communicate multiple messages, a double or triple holder eliminates the need for multiple standing fixtures in the same spot. Therefore, double and triple holders reduce floor clutter while increasing the amount of information on display. The folding easel, in contrast, suits window displays, trade show booths, and any position where a graphic larger than 22"×28" needs to stand freely without a frame. According to Wikipedia's point of sale article, floor-standing sign displays at key decision points in a retail environment directly influence purchase behavior by reinforcing promotional messaging at the moment of consideration. For full-floor display options, browse the Floor Displays category.

Sign Holder & Easel Specifications

Product	Size	Price
Sign Holder	14" × 22"	$35 – $45
Sign Holder – Chrome	22" × 28"	$40 – $50
Sign Holder – Black	22" × 28"	$35 – $40
Double Sign Holder	22" × 28"	$55 – $65
Triple Sign Holder	22" × 28"	$120 – $150
Folding Easel	Oversized graphics	$185

Need help choosing the right sign holder format for your store layout? Call (800) 420-1457 and we'll match the right size, configuration, and finish to your floor plan. See all floor display options on the Floor Displays page.