Sign Holder – 22" x 28" Chrome
This 22x28 chrome sign holder is the standard retail floor bulletin holder — the format used in department stores, boutiques, banks, hotels, and hospitals worldwide. A ¼-inch channel accepts any 22-inch-wide by 28-inch-tall graphic. The chrome flat base measures 10 by 14 inches. Overall height is 60 inches, with the sign face positioned 32 inches from the ground. Two base options are available: standard flat base or heavy base for high-traffic positions.
22x28 Chrome Sign Holder | The Standard Retail Sign Format
The 22"×28" graphic size is the most widely used floor sign format in retail. Most in-store signage software, professional print services, and sign supply companies produce templates for this size as the default. Therefore, adopting this 22x28 chrome sign holder means your promotional signs, wayfinding cards, and event graphics will fit without custom trimming or reprinting. The chrome finish works across most retail fixture styles — it coordinates with chrome clothing racks, chrome showcases, and chrome hardware without clashing. Additionally, the 60-inch overall height places the top of the sign well above cart and stroller level, keeping the graphic visible across a busy sales floor from a distance. According to Wikipedia's point of sale article, floor-standing sign holders positioned at key decision points in a retail environment directly influence customer behavior by reinforcing promotional messaging at the moment of purchase consideration.
Standard Base vs Heavy Base for This 22x28 Sign Holder
The standard flat base is a 10"×14" chrome plate — stable for most indoor retail and commercial positions. It suits boutique floors, hotel lobbies, fitting room corridors, and lower-traffic service environments. The heavy base upgrade significantly increases the base weight and footprint. Choose it for checkout queues, department store main aisles, hospital corridors, and any position where constant foot traffic means the sign holder will be bumped repeatedly during the day. Furthermore, the larger sign face on this 22x28 chrome sign holder catches more air from passing foot traffic than a 14"×22" sign — therefore the heavy base becomes more relevant at this size in busy environments. In contrast, the 14"×22" flat base version is the right choice for narrower positions where a smaller sign face is sufficient.
22x28 Chrome Sign Holder | Specifications
- Sign size accepted
- 22"W × 28"H
- Channel width
- ¼"
- Overall height
- 60"
- Sign height from ground
- 32"
- Base dimensions
- 10" × 14" flat base
- Finish
- Chrome
- Base options
- Standard flat base or Heavy base
Frequently Asked Questions
What is the most common use for this 22x28 chrome sign holder?
Promotional floor signage — sale announcements, new arrival callouts, seasonal event messaging, and department wayfinding. The 22"×28" format is the retail industry standard for floor bulletin signs. Most in-store and online print services default to this size, so inserts are easy to source and replace.
Does this sign holder come in black?
Yes. A black finish version of the 22"×28" sign holder is available separately. See the Sign Holders & Easels category for all finish and configuration options including black, double, and triple holders.
How do I swap the graphic insert?
The graphic slides into the ¼-inch top channel and rests in the frame without clips or fasteners. To swap, lift the current graphic straight up out of the channel and slide the new one in. No tools needed. Most retailers keep a set of pre-printed inserts ready to rotate between promotions.
Need help choosing between the standard and heavy base for your floor position? Call (800) 420-1457 and we'll match the right configuration to your traffic level. See all sign holder options on the Sign Holders & Easels page.
