12" Wide Deep Basket
This deep wire basket is a 12-inch wide open-front display basket measuring 12 inches wide by 12 inches deep by 8 inches high. It mounts on slatwall and gridwall panels and is available in black and chrome. The 8-inch height is the deepest basket in this lineup — suited to high-volume bulk display, tall packaged goods, and any merchandise that needs more containment than a shallow basket provides.
Deep Wire Basket — Specifications
- Width
- 12 inches
- Depth
- 12 inches
- Height
- 8 inches
- Style
- Flat bottom, deep profile
- Finish Options
- Black, Chrome
- Compatible With
- Slatwall, gridwall
Deep Wire Basket — Maximum Fill Capacity in 12-Inch Width
The 4-inch shallow and 6-inch mid-height baskets in this lineup suit light to medium merchandise fills. This deep wire basket, however, doubles the height of the shallow version at 8 inches — giving it the largest fill capacity of any 12-inch basket in the range. That extra depth serves two specific applications. First, it handles taller packaged goods that would protrude above a shallower basket and create a messy presentation. Second, it holds a significantly larger quantity of small items before needing a restock. For high-traffic sale sections and impulse merchandise positions, more fill capacity means longer intervals between restocks throughout the sales day.
Deep Display Basket — Containment for Bulk Merchandise
Shallow baskets work well for organized face-forward display. A deep display basket, on the other hand, suits dump-bin style merchandising where shoppers sort through product freely. The 8-inch side walls contain the merchandise even when shoppers handle it aggressively — items do not fall out of the basket during browsing. This makes the deep version the right choice for clearance sections, seasonal merchandise, and any product category that benefits from a dig-through shopping experience rather than a neatly organized face-forward display. Furthermore, the open wire construction lets shoppers see into the basket from above and the sides simultaneously, which maintains product visibility even when the fill level drops.
Black and Chrome Finish Options
Black suits dark-finish slatwall and gridwall panel systems. Chrome suits standard chrome gridwall and bright contemporary retail environments. Matching the basket finish to adjacent panel accessories keeps the wall display cohesive. At 8 inches tall, this basket is visually prominent on the panel — a mismatched finish at this size is more noticeable than on a shorter basket. Consequently, finish selection matters more here than on a 4-inch shallow model. According to Wikipedia's overview of visual merchandising, wall display consistency — including accessory finish matching — is a key factor in how shoppers perceive the quality and organization of a retail store environment.
Frequently Asked Questions
What makes this deep wire basket different from the shallow and mid-height versions?
This basket is 8 inches tall — the deepest in the 12-inch wide basket range. The 4-inch shallow version holds lighter organized fills. The 6-inch mid-height version adds moderate capacity. This deep version provides the most fill capacity and containment, suited to dump-bin style bulk display and tall packaged goods that would not fit neatly in a shallower basket.
Does this deep wire basket fit both slatwall and gridwall?
Yes. It mounts on slatwall and gridwall panels. Contact us to confirm compatibility with your specific panel system before ordering in quantity.
Is this deep display basket available in white?
No. This model is available in black and chrome only. For a white finish option, see the 24-inch shallow basket in this lineup which offers black, white, and chrome.
Questions about basket sizing or fill capacity for your wall display? Call (800) 420-1457 and our team will help. Browse all options on our wire display accessories page.
